Keenon Daniels is a South African copywriter based in Stockholm, Sweden.

Since 2005 he has worked at both B2C and B2B ad agencies across two continents.

He's worked on everything from rock star-themed boxer shorts to elastomeric microspheres. From whiskey to Open Banking. From cars to the cap on sulphur emissions for ships.

He's even designed his own online course about conceptual advertising.

By far the strangest brief he's had was to write a birthday message.

That birthday message was to accompany a chicken coop. Those chickens were to be gifted to the Crown Princess of Sweden. True story.

Now braving the Swedish and international FinTech scene, Keenon's versatility is

growing even more.

He has created award-winning work. And, he's been invited to judge at the D&AD Awards

on several occasions.

Judge’s certificate



Work History


Hi-Landers B2B

Tobii Tech

J. Walter Thompson

Singh & Sons


The Jupiter Drawing Room


  • D&AD judge 2022, 2021, 2013
  • D&AD Graphite Pencil winner

  • Cannes
  • One Show
  • Loeries