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Adidas wanted to launch their new global campaign, ‘All in’ for the South African market. We conceptualised an integrated campaign called 'Adidas is all in. Are you?'

People were invited to show us their passions. What they put their heart and soul into. Why they're all in. And for their efforts, they could win a trip to a destination surrounding their passion. We partnered with popular mobile platform, Mxit, and brand engagement skyrocketed.

Watch the film to see how it unfolded.