MUSICA 

DEAF AWARENESS

Experiential in-store campaign

INFO

Is music merely an audial experience? Or, can it transcend the senses? We explored this with a national entertainment retailer who wanted to raise awareness for the International Week of Deaf People.


Initially wanting a standard 30" film, we approached them with something radically different. As previously mentioned, music transcends the senses. So, we matched certain textures with artists' voices and developed in-store POS elements made of those textures.


Cannes, the One Show and the Loeries took note of this one.