Experiential in-store campaign


Is music merely an audial experience? Or, can it transcend the senses? We explored this with a national entertainment retailer who wanted to raise awareness for the International Week of Deaf People.

Initially wanting a standard 30" film, we approached them with something radically different. As previously mentioned, music transcends the senses. So, we matched certain textures with artists' voices and developed in-store POS elements made of those textures.

This work received finalists at Cannes and a One Show Merit Award.