Microspheres are useful in the production of almost anything.
Like shoe soles, lightweight wind turbines. Even in paints that reflect heat and reduce energy consumption.
Nouryon Expancel (formerly AkzoNobel) wanted to communicate this to their industrial audience in a brand film, which I wrote.
We devised a newsletter strategy for Expancel, researching and creating the content before sending them out to prospects in various regions.