Trustly – a B2B company – wanted to start marketing to consumers, especially in the UK market.

I was asked to be in the new B2C team to help spearhead the end user communication. As part of our strategy, we overhauled our Instagram page and populated it with consumer-friendly content.


We used influencers to promote Trustly to UK consumers. My job was to oversee and advise on their content, liaising through a social media company.


These are just two examples of an extensive campaign.


Story showing end users how to use the payment method


Story with FAQs

Trustly is available in the online checkout of a popular fitness brand.

To start off the ‘new year, new you’ season, we made some carousels.

Trustly is available is the online checkout of a popular fitness brand.

To kick off the new year, we did carousel posts to explain that.

3-in-row aesthetic appealing to fashion buyers